Thursday, June 20, 2013

What skills do you need to get you your first job in digital marketing (or expand your opportuniites if you've been around for a while).

If you can get solid experience using any of these digital marketing or data tools, (even through paid or unpaid internships), you can find a job.
SEO
SEM
Webtrends and all other new web analytic tools
Teamsite
Google Analytics
Email tools to send out complicated blasts
Omniture
HTML
CMS
UX
JAVA
Website design tools
Data/statistical analytic tools: SAS, Unica, Eloqua, Salesforce.com.

Please feel free to email me with more and I'll add them to the list.

As a recent college grad, be careful about categorizing yourself in one of these areas. It's okay to start your career focusing on one of these things, but if you want to do more--you have to look at the career progression and opportunity after you master this.

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